BED AND BREAKFAST MANAGEMENT
Program Overview
Earn your Certificate in Bed and Breakfast Management. This program provides skills needed to develop a business and professionally manage a Bed and Breakfast property. You’ll learn research, demographics, customer behavior, advertising, online marketing, financial management, and so much more.
The program concludes with studies on your obligations as a Bed and Breakfast host: food service, customer service, maintaining your personal life, guest diversity, and forecasting.
This program is appropriate for adults seeking to learn new job skills, refresh or refine existing restaurant and hotel management knowledge, or to improve your employment performance.
Program Outline
Here's how it works
Your Certificate program consists of courses designed to take you step-by-step toward understanding all the essential elements of Bed and Breakfast Management. Your first course will be sent to you as soon as your enrollment has been accepted.
You will need access to a Microsoft® Windows®-based computer (running Windows Vista or later) and the Internet in order to complete your program with the Continuing Education Center.
|
HSP100 - Bed and Breakfast – Planning Your Operation
This course starts with making the first decisions about your B&B: how to build your business plan, conduct market research, determine your start up costs and other financial forecasting.
You’ll also learn details about market research; where to start your research; the benefits of market testing; using demographics; finding your target market; adjusting to market changes; creating a questionnaire; types of surveys; interpreting data; customer buying behavior and values; online resources.
The course continues with a lesson on business connections including: networking; building and maintaining your network; successful networking; developing community contacts; finding a mentor; online connections. Students will also learn about important legal concepts like the types of legal requirements; legal resources; regulations, licenses and permits; federal, state and local requirements; payroll; zoning laws; business taxes.
Lesson 1 - Bed and Breakfast: Plan to Succeed
Lesson 2 - Market Research
Lesson 3 - Business Connections
Lesson 4 - Legal Requirements and Resources
BUS055 - Marketing Basics
This course will teach the student more specific information that will help improve their marketing success. Students learn to develop a marketing plan; tips for effective marketing; advertising campaigns; public relations campaigns; marketing resources; promotions and publicity; finding the right strategy for your business.
The course concludes with information specific to advertising your business online and Internet marketing: what is e-commerce; establishing your Web presence; security, credibility, and consumers; creating your Web page; online resources; Web service providers; making yourself known.
Lesson 1 - Marketing that Works
Lesson 2 - Putting Your Business Online
HSP105 - Bed and Breakfast – Running Your Operation
This final course discusses B&B property development, furnishings and amenities, housekeeping, and financial operations,
The student will also learn valuable budget development skills like estimating costs and expenses; software and online resources; forecasting sales volume; pricing strategies; making financial projections; financial analysis; performance measures. The course also covers the importance of keeping records; bookkeeping basics; computerized accounting; record keeping for tax purposes; line item descriptions; income statements; your business status; financial statements and statement analysis.
The program concludes with studies on your obligations as a B&B host - food service, customer service, maintaining your personal life, advertising and promotion, guest diversity, and forecasting.
Lesson 1 - Bed and Breakfast Operations
Lesson 2 - Preparing a Budget
Lesson 3 - Keeping Business Records
Lesson 4 - Bed and Breakfast: You, the Host
|
Online Library and Librarian
Students in the Continuing Education Center have access to an online library for use during their studies. Students can use this library to do the required research in the courses they complete or can use it for general reference and links to valuable resources. The library contains helpful research assistance, articles, databases, books, and Web links. A librarian is available to answer questions on general research-related topics via email and to assist students in research activities during their studies with the Continuing Education Center.
We reserve the right to change program content and materials when it becomes necessary.