BUS101 – Introduction to Business

Business in a global environment; starting and growing a business; human resources; marketing; information and technology; finances. (Required textbook provided with the course.)

BUS110 – Principles of Management

The business environment; planning; organizing; leading and controlling. (Required textbook provided with the course.)

MKT301 – Marketing

The marketing environment; planning, information, and segmentation; consumer and business buyer behavior; product and distribution strategy; promotion and pricing strategy.

INT114 – Internet Marketing and E-Commerce

Provides a concise introduction to electronic commerce with balanced coverage of both technology and business topics; contains a comprehensive online companion that links the concepts in the book to real online examples; security, implementation, ethics, and legal issues in electronic commerce; case studies of real businesses.

INT130 – Internet Security

Explores Web security risks and how to minimize them; aimed at Web users, administrators, and content providers, and it covers cryptography, SSL, the Public Key Infrastructure, digital  signatures, digital certificates, privacy threats (cookies, log files, Web logs, Web bugs), hostile mobile code, and Web publishing (intellectual property, P3P, digital payments, client-side digital signatures, code signing, PICS).

BUS325 – Cyberspace Law

Explores the law dealing with computers and the Internet, and issues surrounding intellectual property, electronic commerce, defamation and information privacy, freedom of expression, and cybercrime.

INT201 – Web Site Project Management

Provides future developers and designers information on how to think about creating a successful Website; covers planning and analysis, designing and developing, and marketing. This text is for the programmer or developer who is serious about exploring the nature of a successful Website.

INT246 – Advanced E-Commerce Issues

Will help the e-commerce managers of today and tomorrow better direct the e-commerce process by integrating business models, marketing, and Internet technology; addresses e-commerce management issues, business model design, .com successes and failures, and legal issues relating to doing business on the Web.

INT253 – Customer Relationship Management

Teaches how to create customers and how to keep them in an e-commerce world; discusses information technology and research management, consumer behavior, as well as market segmentation, targeting, and positioning strategies.

INT257 – Internet Business Models

Discusses the impact the Internet is having on the business world and what makes some .com or e-tailer businesses successful and others fail; covers such topics as regulating cyberspace, global e-commerce, competition, conflict, cooperation, taxation, privacy matters, cyberethics, successful e-businesses and those that failed, and the reasons they failed.