INTERNET MARKETING
Program Overview
As businesses continue to use the Internet to market their products and services, they must keep pace with ever-changing technologies and strategies. This course teaches the Internet marketing techniques that businesses use to improve the efficiency of their virtual advertising. Students will learn how to build and market brands with specific examples of what works and doesn’t work in Web marketing.
After learning the basics, students will move on to how the marketing process works in planning, executing, pricing, promotion, distribution, and maintaining long-term relationships with customers.
And you’ll learn it all at home – no classroom needed! You can earn your certificate quickly and conveniently through online learning.
The Continuing Education Center Internet Marketing Certificate Program can help you achieve your goals of a more productive career and provide the satisfaction that comes with doing a needed job.
Program Outline
The objective of this program is to teach the skills needed to conduct an online marketing campaign. Your studies cover advertising and buyer behavior, e-commerce, internet marketing, security, implementation, and much more. Students will see examples of what is successful – and what isn’t -- in Web marketing.
You will need access to a Microsoft® Windows®-based computer (running Windows Vista or later) and the Internet in order to complete your program with the Continuing Education Center.
You will need access to a computer and the Internet to complete this program. Your courses include:
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MKT301 - Principles of Marketing
The marketing environment; planning, information, and segmentation; consumer and business buyer behavior; product and distribution strategy; promotion and pricing strategy.
Study Guide - Principles of Marketing
Textbook - Contemporary Marketing
MKT310 - Advertising Principles
Techniques of advertising; function of advertising in the marketing area; role of advertising in the marketplace.
Study Guide - Advertising Principles
Textbook - Advertising and Integrated Brand Promotion
INT114 - Internet Marketing and E-Commerce
Provides a concise introduction to electronic commerce with balanced coverage of both technology and business topics; contains a comprehensive online companion that links the concepts in the book to real online examples; security, implementation, ethics, and legal issues in electronic commerce; case studies of real businesses.
Study Guide - Internet Marketing and E-Commerce
Textbook - Electronic Commerce
INT246 - Advanced E-Commerce Issues
Advanced E-Commerce issues will help the e-commerce managers of today and tomorrow better direct the e-commerce process by integrating business models, marketing, and Internet technology. The course addresses e-commerce management issues, business model design, .com successes and failures, and legal issues relating to doing business on the Web.
Study Guide - Advanced E-Commerce Issues
Textbook - E-Commerce Management
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Online Library and Librarian
Students in the Continuing Education Center have access to an online library for use during their studies. Students can use this library to do the required research in the courses they complete or can use it for general reference and links to valuable resources. The library contains helpful research assistance, articles, databases, books, and Web links. A librarian is available to answer questions on general research-related topics via email and to assist students in research activities during their studies with the Continuing Education Center.
We reserve the right to change program content and materials when it becomes necessary.
A High School Diploma or GED is required to enroll in this program.